Facebook announces its new identity as “Meta”

After much speculation, Facebook has officially rebranded itself as Meta with a new focus on the metaverse going forward.


Facebook brings brands back to Meta Featured

At the Facebook Connect 2021 event, the company announced a complete rebranding with a new focus on the metaverse going forward. But don’t worry, your social apps are not going anywhere.

In a move that reports previously expected, Facebook has defined a new identity for itself with a new focus on the metaverse. Complete with a new name and new logo, we welcome Meta to replace the Facebook brand.

dead logo

Image Credit: Meta

The new Meta logo appears in Facebook’s signature blue (albeit in a different color), with a glyph that looks like a cross between an infinity symbol and a pair of AR or VR glasses.

Speaking at Connect 2021, CEO Mark Zuckerberg made it clear that he wants Facebook to focus on moving away from social media apps and moving toward the metaverse.

The word “meta” comes from the Greek, meaning beyond, and that’s exactly how Zuckerberg spins the metaverse story. The company is framing the metaverse as the next big tech, and it certainly sounded promising in the keyword.

Social lovers, don’t worry. Zuckerberg emphasized that Meta remains committed to its current social apps and online presence. Your apps won’t be moving anywhere, anytime soon.

To be clear, the new Meta branding will replace Facebook Inc. Which was the company behind every social media app. This means that you will still have the Facebook, Instagram, WhatsApp, Horizon, and Oculus apps open on your phone.

For the majority of people, rebranding to Meta will not hold any significance. We saw it with the parent company rebranding Google to Alphabet in 2015. There was no effect after the name change, and everyone still uses Google products to this day.

While the rebranding itself won’t hold much significance, so will the company’s new focus. Since the reason for the change is the company’s focus on the metaverse, consumers are bound to see more metaverse-friendly products and services from Metaverse.

Related: The Facebook Metaverse, Explained (and Why You Should Care)

As announced at the event, Meta is working on the Horizon platform to allow users to access the multiverse. The company is also working on more augmented and virtual reality products, similar to the current Oculus range.

Meta is no stranger to augmented reality and virtual reality, with products in the Oculus range and a recent collaboration with Ray-Ban bringing the technology into the hands of consumers.

There’s no doubt that things are about to shake up with the focus on the metaverse as a whole. As Zuckerberg said in his Connect Keynote, he doesn’t even know what the future of the metaverse has in store. How sexy!


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