“Love Life” sets the stage for HBO Max Originals

It’s hard to believe love life Season 2 already exists. It’s as if HBO Max yesterday plastered the internet with Anna Kendrick ads, encouraging viewers to get excited about the latest and greatest streaming service. Maybe love life’The first season wasn’t the media-dominated hit that viewers hoped it would be. But the quiet, sweet show is about stumbling through life until you find your soulmate has done something even more impressive. In many ways, the series has set a paradigm for the type of TV that sets HBO Max apart from the pack. he is called? Offers that appeal to women.

when love life It premiered as HBO Max Launch, and it was a bit of a mixed bag. Season one currently has a Rotten Tomatoes rating of 65 percent, but viewership is even better. According to HBO Max, Two months after its release, the series was the second most popular show on the streaming service friends, put it above The Big Bang Theory. Of course, as with streaming services, HBO Max has never released any solid numbers for this measure of success nor has it explained how it came up with its list of “most popular” shows. But this early win was enough to get him love life a second season and the release of HBO Max in The Conversation.

in time, love life It felt like a strange launch title. Most streaming services like to start with giant star-studded flips, like Apple TV+ morning show, Disney + The Mandalorianor Netflix House of cards. Regardless of Kendrick’s choice, love life It never was and never was. It’s a beautiful, quiet, endlessly watchable show about generally nice people looking for soulmates. It was also a genre that most networks and streaming devices ignored. Normally, if it’s not on The CW or in the depths of Netflix, there is no place for rom-coms. Moreover, love life’His first season centered around a messy woman, a decision that is still rare in television today. In short, the romance snippets focused on patterns that other streamers often overlook.

After all it was made once love life It seems like an odd option now that serves as a template for what made HBO Max’s original programming great.

Anna Kendrick in love with life
Photo: Zach Dilgard/HBO Max

The truth is, HBO Max has had a great launch year. During the 2021 Emmys, the tape was Nominated for 34 awards, including major awards such as two nominations each for Outstanding Comedy Series and Outstanding Actress in a Comedy Series. Among those nominations, HBO Max won four, including Jan Smart for the lead actress in a comedy series for her performance in Hacks. On the whole, it looks like the originals that have received the most attention and accolades love life: tHi focused on heroines, and feels as though they cater to women.

hacks, The biggest breakthrough of the streaming device to date, it pushes the expectations of the protagonist at every turn. It’s a comedy about two very messy women, one in her twenties and the other in her seventies. She is not alone. hostess It’s a show about a messy woman, this time only half a comedy and half a noir-inspired thriller. Made for love It is about – you guessed it – a chaotic woman caught in a loveless marriage in a story that combines science fiction and comedy. Lord by the wolves She has a strong female role on Mother Amanda Collins, and she’s further challenging TV assumptions by being a tough, big-budget sci-fi show, a genre that seemed rare before 2021. The now-cancelled program generic + ion It was a sexually fluid drama centered around Gen Z.

then there gossip Girl. Few shows were loved by young women more in the 2010s than the original gossip Girl. HBO Max launched its reboot with a percentage of characters who preferred women over men and hit the pedal on the metal when it comes to drama. On any other streaming service, these shows will likely debut a few years later as part of a large and growing library. For HBO Max, these innovative experiences were the first steps for this live stream.

love life season 2
Photo: HBO Max

Of course, there were shows that did not follow this rule. for example, That’s the curse of Michael Chi It is a sketch comedy show from SNL A staff member does not come from or center around a woman.

But while most other operators feel they are all over the place, with a few exceptions, HBO Max has created its own formula. This formula involves largely getting rid of the straight white male characters who have dominated television for years, and instead placing women front and center of his most exciting shows.

That particular formula is one of those love life It develops into its second season. Rather than focusing on another white woman, season two follows the unlucky trials of love for William Jackson Harper’s Marcus. Even this trend seems unexpected. It’s frustrating that we’re still at a point where it’s noticeable that the show just has a black lead. When that happens, these actors are often neglected to play cops or veiled metaphors for racial trauma. A romcom is about a black man who lives his life and is looking for love? Rarely is this “gold in a stream”.

During an age when the tagline seems to be more is more, it’s hard to brand any streaming device or network. But against all odds, HBO Max did just that. She has turned areas of programming that others have overlooked into her greatest strength. And it all started with Darby Carter’s chaotic love life.

Watch love life on HBO Max


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