Newport County chain-inspired Goldie Lookin’ Chain removed from sale after Burberry threatens club with legal action

The third collection inspired by NEWPORT COUNTY’s Goldie Lookin series has been removed from sale after exiled fashion giants Burberry threatened legal action.

League Two released the set change bar in September in collaboration with rap group GLC who hails from Newport.

The third set inspired by Newport's Goldie Lookin series has been removed from sale

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The third set inspired by Newport’s Goldie Lookin series has been removed from saleCredit: Newport County
Fashion giants threaten exiles with legal action

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Fashion giants threaten exiles with legal actionCredit: Newport County

But SunSport understands that Burberry – via a lawyer – almost immediately wrote to County as soon as the shirt was released to inform them that they had infringed their copyrights.

She left cash-strapped Newport with no other choice but to pull the collection off its website.

The county hadn’t even laid out the shirts in the downtown club store by the time Burberry’s email arrived.

Supporters who ordered the shirt — which went viral when it was released with the help of GLC — were told by county group supplier Hummel that they would no longer receive the product.

SunSport has seen a letter from Hummel to boycott supporters blaming production problems – caused by the Covid-19 pandemic – for stopping the jersey.

He did not mention any legal issues with Burberry.

A handful of Newport fans who obtained their third GLC jersey in the short time before sales stopped received emails asking if they would return the set.

Understandably, the majority of those who own a T-shirt have refused to do so.

The email text that Hummel sent to Newport supporters: “Unfortunately, due to Covid-related issues within our plants, raw material availability and production issues, we have now been told we will not be receiving major bulk delivery.

“Unfortunately, due to this change in circumstances, the club will no longer receive his Newport County third kit 2021/22 and unfortunately will not play in this jersey during the current season. The club will not use a replacement third kit.

“This is very disappointing news for the brand and all Newport AFC fans who have been looking forward to seeing the jersey on the pitch.”

The shirt foul caused a major embarrassment for Newport who has made headlines for his giant feats in the Murder Cup on the pitch in the past four years.

Now run by James Robery following the departure of famed former president Mike Flynn, County County ranks 12th in League Two before hosting Stevenage tomorrow.

This will be Robery’s second game in the Newport dugout after he began Rodney Parade’s reign with a 3-1 victory over Bristol Rovers.

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Newport has revealed the third stunning collection inspired by the Goldilocks series to celebrate the city’s unique heritage and culture



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