Norway sporting director Stuart Webber has responded to “scandalous” accusations that the club did not try to stay in the Premier League.
Webber accepts Canary side Daniel Farke, who has only two points from nine games and hasn’t been good enough on the pitch.
But the Carrow Road official, who says Norwich ranks 11th in terms of spending in Europe, is upset by a string of critics who have said the club have not brought in new players and are cashing in on their TV money.
Norwich, who lost their last 10 Premier League games in 2020, spent around £60m in the summer even though they sold Aimee Buendia to Aston Villa in a £38m deal.
Newcomers include Greek winger Christos Tsoulis from PAOK in a £11.4m deal, £9.4m signing Milot Rashika and £8m arrivals Josh Sargent, both from Werder Bremen.
Webber, who is set to sign a new contract to stay at Norwich after this season, said: “Some of the scandalous things that have been said about us are wrong and yes, the only way to change that and prove people wrong is through winning games.
“I think when you hear words like Norwich don’t work or they make money and run away or they’ve already relegated it’s unfair and untrue. We’re going the right way.
“I think there has been a lot of noise and negativity around our club. The truth is we were 11th among the biggest spenders in Europe.
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“To say we shouldn’t have gone or questioned our relegation already after nine games is a disgrace. We need to fight back now.
Let’s be honest, the facts don’t lie with regards to the return of our points. It wasn’t good enough and I can’t just sit here trying to convince you or anyone else that the league table definitely doesn’t lie.
“And certainly when you get nine games, it’s a good enough time to take stock of where you are. So yeah, the start of the season on the pitch hasn’t been a good one.
“I still think there are some positive signs in that. I know we’ve got good players, we’ve got good staff and a good coach, you know, we’ve got more than a good chance of getting out of this, you know, we’ve recruited massively in the summer and that requires gel time. “.
Norwich’s players received a roll by FARC after the 7-0 defeat to Chelsea. They will face Leeds in a huge game on Sunday.
Webber added: “We play in the best league in the world and it is a privilege for Daniel to face Thomas Tuchel or Marcelo Bielsa.
“I told the staff if we don’t want to, let’s get in touch with West Brom and see if they want to go again and we’ll go back to the Championship and play Peterborough.
“Or we can come into this league and prove we’re good enough.”