Most companies today have an online presence. Thanks to the digital landscape we live in, digital marketing skills are becoming invaluable with each passing day.
So, if you are planning to start your career in digital marketing or advance your career in marketing, here are the top five courses you can take.
Sponsored by trainers from Google, this course teaches you the basics of digital marketing. Being an Interactive Advertising Bureau (IAB) certified, it is free and contains 26 different modules. Furthermore, the course is packed with practical exercises and real-world examples that allow you to apply your newly learned digital marketing skills.
Google Digital Marketing Basics is best suited for beginners, and shouldn’t take you more than 40 hours to complete the entire course. Moreover, you can always take the time you need to complete this course as it is a self-paced course.
there is more. You enjoy unlimited access to course materials, and learn from video lessons that are compact and loaded with the right information.
Once you learn the basics, you can test your skills with a quick quiz at the end. The Google Digital Marketing Fundamentals course also comes with a professional certificate.
To get the certificate at the end of the course, pass the final exam by answering 40 questions. Add the qualification to your resume and showcase your knowledge of the basic concepts of digital marketing.
Content marketing is an indispensable part of a business marketing strategy. If you think so too, then it’s time to learn some basic and advanced concepts related to SEO, PPC, affiliate marketing, social media marketing, and digital marketing.
With the SEMrush Content Marketing Tools course, you get the chance to learn from a company behind one of the most successful digital marketing tools out there. Moreover, registration for the course is completely free, and you have the opportunity to get a professional certificate at the end.
Taught by industry experts, it contains nine easy-to-follow video lessons and specially curated reading material to help you delve into digital marketing concepts and best practices. The Content Marketing Tools course also comes with a quiz that allows you to finally test your skills.
To get certified, all you have to do is pass the SEMrush Content Marketing Toolkit exam. If you have already mastered the SEMrush content marketing toolkit, you can skip the tutorial part and take the test directly. However, it is always a good idea to review and review what you know.
Another incredible option for learning digital marketing is the HubSpot Academy’s Digital Marketing Certificate course. Coming from one of the leading companies in the digital marketing industry, this HubSpot course will teach you how to become an effective digital marketer with an inside mindset.
This mindset covers aspects such as optimizing your website for search engines the right way, and creating an advertising strategy that amplifies your business message to a wider audience. You can also learn how to create an unpaid strategy that helps you build and grow a social media following.
With that said, this course consists of nine lessons, 37 videos, and 11 quizzes. It spans over four hours and covers everything from basic concepts of digital marketing to successful SEO strategies to paid search ad hacks.
The first four modules of this course are the basics of digital marketing, building a framework for content creation, how to find an SEO strategy that works for your business, and improving website performance.
While these cover all the basic concepts surrounding content creation, SEO basics, and organic social media skills, the following modules focus more on advertising and marketing analytics.
All you need to do to take this free course is sign up for HubSpot Academy and you can start learning. Don’t forget to take your professional certificate at the end of the course.
The Digital Marketing Specialist course, offered by Simpliearn, is ideal for mastering advanced digital marketing needs. With this course, you gain proficiency in important areas such as email marketing, digital analytics, search engine optimization, social media, and more.
While all courses before this offered a free certificate, Simpliearn’s Digital Marketing course comes with a paid certificate. This course contains a total of seven individual courses, and at the end of each course, you receive a certificate for completing it. When you have completed all seven courses, you will receive a master’s degree.
Created in association with Facebook, you’ll get a free $150 Facebook Planner coupon with this course. That’s not all! You can also attend all expert sessions provided by Facebook trainers and world-renowned experts such as Dorie Clark, Shane Snow, and Mollie Spilman.
The course also comes packed with energy with over 45 projects and real-world case studies from Harvard Business Publishing and Yahoo! and Mastercard and more common names.
This Professional Certificate in Digital Marketing, offered by the University of Maryland System, is a paid course that fits your busy schedule and makes learning digital marketing simple, easy and fun.
Suitable for beginners and advanced marketers alike, the course takes a total of four months to complete. Simply commit four to six hours per week to this course, and you can move forward with your career effortlessly.
It contains four modules, which are Digital Marketing Fundamentals, Digital Marketing Analytics, Online Advertising and Social Media, and Customer Relationship Management.
This course teaches you how to leverage SEO and SEM strategies including web analytics, machine learning, AI/big data applications along with multi-channel marketing, referral and marketing mix modeling.
It also helps you develop social media data for online advertising ecosystems and analyze big data to make better decisions. Overall, this Professional Certificate in Digital Marketing provides an ideal platform for advancing your career in digital marketing.
Showcase your skills while gaining your digital marketing skills
Since all of these digital marketing courses come with a certificate, you’ll get the chance to add the certificate to add leverage to your resume, find relevant jobs, or advance your marketing career with ease.
These downloadable, easy-to-share testimonials are a testament to your mastery of the core principles of digital marketing and best practices. The digital marketing landscape is always changing, so it is never a good idea to keep developing your skills.
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