Indian cricketer Shekhar Dhawan has announced plans to launch a sports city in the Metaverse region. This soon-to-be-launched multi-faceted sports city will be the home of cricket stadiums, a sports complex where one can enjoy leisurely sports watching, sports cafe, gym, esports area, cottages and running tracks, which is the first of its kind. An immersive 3D sports museum, sports library, and more. Dhawan is keen to invest in the metaverse because he believes that as the sports market grows, more people will be willing to join the metaverse craze.
“We are building a fully functional and sustainable multiverse economy to narrow the gap between existing avenues for sports/fitness and metaverses. You must be a little crazy to create something like this and make an innovative impact,” Dhawan said in a press release.
“I have always tried to keep up with tech trends. I am really fascinated by how sport is integrating with the latest innovations in Web 3. With the evolving internet consumption trends of Millennials and Generation Z, our multifaceted team is pushing the boundaries in the virtual reality space to make it truly democratic and accessible to all.”
Interestingly, sports companies are also partnering with several crypto companies to launch NFTs, tokens that give creators more ways to earn passive income. The latest trend among crypto projects is sports sponsorship in football, Formula 1, UFC, eSports, and baseball. Crypto deals with sports teams and leagues grew more than 100 percent in 2021 and are expected to reach $5 billion by 2026, according to sports analytics firm Nielsen Sports.
This collaboration comes with Bliv. Club and WIOM, two Web 3 startups. “This immersive 3D world called Metaverse will have the best technological innovation available. Knowing the value of the community-owned platform of web3, this virtual city will have a special place for its residents and users,” said Vikas Singh, co-founder of Bliv.Club, as Web3 Fintech, Our goal will always be to bring futuristic solutions to the masses of today.
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