Amazon has held its annual “Prime Day” sale for the past few years, the most recent of which occurred in July. However, Amazon has now announced else A storewide sale event is set for the next month.
Amazon announced today that it will be conducting a “Prime Early Access Sale” on October 11-12, exclusively for Amazon Prime members. The sale will be valid in Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the United Kingdom and the United States.
Amazon says the event “gives members a chance to kick-start the holiday shopping season early with hundreds of thousands of deals.” There’s no confirmation on what exactly will be sold, except for discounts on Amazon’s own hardware products (like Echo speakers and Fire devices), like every day Prime. The company says, “Deals will drop off the menu throughout the event, providing significant savings across all top categories, including electronics, fashion, home, kitchen, pets, games and Amazon devices.” It’s not specifically categorized as a Prime Day event, but it definitely looks like one.
There are several reasons why Amazon is running holiday sales a couple of months ahead of the usual holiday season. Spreading holiday shopping over a longer period is not a logistical challenge to fulfill and ship orders, and there is still Lingering supply chain problems from the COVID-19 pandemic. It’s also an opportunity for Amazon to grab the attention of holiday shopping from rival stores, most of which already have deep discounts during November and December. Starting your holiday shopping early has always been a good plan, but Amazon wants you to do it even earlier this year.
Sale items will be available at amazon.com/earlyaccess When the day comes – though there are some irrelevant discounts on the page already.